© 2025 Altura Leisure Consultants
Strategy
Your Vision. Engineered for Results
Positioning & Narrative
Investor-ready proposals and benchmarking to strengthen your market case.
Execution & Oversight
Implementation support, risk control, and ongoing strategic guidance.
Business Planning
Growth roadmaps, P&L forecasting, and scenario modelling aligned with your goals.
Discovery & Review
Initial assessments to clarify your position, identify opportunities, and highlight key decisions.
Strategy
Clear Direction. Measurable Success.
Every successful business begins with strategy. Without a defined goal and roadmap, even the best concepts struggle to reach their potential. At Altura, we work with leadership teams to establish clarity of purpose, ensuring every decision supports a measurable outcome.
Our strategic counsel covers operational performance, market entry, growth planning, capital structures, and long-term vision. We provide a clear framework for decision-making that balances ambition with deliverability. For start-ups, this might mean creating credibility and a strong investor proposition. For established operators, it could involve redefining positioning, restructuring operations, or preparing for expansion.
Clients trust us to challenge assumptions, refine thinking, and provide honest, results-driven advice that stands up under investor scrutiny.
Discovery & Diagnostic Review
Clarify your position and potential
Deep-dive call and data review
Analysis of your current business model.
Identification of key opportunities, risks, and decision points.
IDEAL FOR:
Operators needing clarity or validation before making key business moves.
Execution & Strategic Oversight
Translate the plan into action with confidence
Support on implementation phasing and risk controls.
Ongoing strategic check-ins and course correction.
Option to blend with Altura’s funding or operational support services.
IDEAL FOR:
Businesses that need structured, experienced advisory input through change.
Market Positioning & Investment Narrative
Build a credible, compelling case for investors, boards, or partners
Strategic positioning against local and national benchmarks.
Commercial value proposition design.
Deck and proposal support for internal or external audiences.
IDEAL FOR:
Businesses seeking funding, JV partnerships, or strategic board support.
Strategic Business Planning
Design a robust roadmap aligned to your goals
P&L forecasting and scenario modelling.
Revenue strategy (e.g. rental vs. sales, seasonal vs. annual).
Operating cost analysis and margin optimisation.
IDEAL FOR:
New developments, turnaround projects, and expansion planning.
3, 5, and 10-year growth mapping.
What We Offer
Our Strategy Framework
We work with you across four key stages of strategic development:
“ Having worked with Ben on the successful £60m private equity raise, I saw first- hand his ability to craft a compelling proposition built on strong acquisition targets, a clear business plan, and an unrivalled understanding of the holiday park sector. Ben’s grasp of what matters to private equity investors and how best to position opportunities is exceptional. I would have no hesitation in recommending him to any business looking to raise capital or develop their strategic approach. "
Ed Rosengarten
Executive Chairman at MWA Financial.
“ I’ve worked with Ben across a range of projects, and his ability to lead with vision and deliver results is exceptional. Most recently, we worked together on taking a business through BOPAS registration and delivering a fully compliant, build regulation modular home. Ben drove the process from concept to completion, demonstrating a deep understanding of both regulatory requirements and commercial opportunity. He brings clarity, energy, and genuine innovation to every project a standout leader in the sector."
Andrew Wilkinson
Executive Director at ACE Modular Construction
"I've had the pleasure of working with Ben on a number of significant projects over the years, and his insight, drive, and deep sector knowledge are second to none. He brings clarity to complex situations and always finds practical, commercial solutions. Ben is someone you want on your side when planning for growth."
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Richard John Evans
The Honourable Richard John Evans
Silvano Geranio
Founder Of Prestige Lodges – Industry Chairman & Non Exec.
“ I have known Ben for a number of years & I have to say that Ben is an absolute gentleman & a pleasure to do business with. I genuinely like his ethics & his shared passion in design, wanting to break the mould & push the boundaries which has helped him to become the successful guy he is. "
Terry Pullen
CEO & Founder- The Substantia Group
“ Over the years, I’ve collaborated with Ben on a number of projects and have always been impressed by his professionalism and strategic thinking. When I needed a full site appraisal to support a planning submission, I turned to Ben for his sector-specific knowledge and proven track record. He delivered a comprehensive review, including site layouts, financial modelling, and commercial guidance. Ben is one of the most experienced and capable professionals in the leisure development space, and I would highly recommend his consultancy services to anyone serious about success."
Paul Hardingham
Managing Director at Landal GreenParks UK
“I’ve had the pleasure of working with Ben over the years across multiple projects, and his insight into both commercial strategy and customer experience is exceptional. He consistently brings a fresh, innovative approach always pushing boundaries to deliver standout results. Ben has a rare ability to balance strong commercial returns with a five-star customer experience, making him a truly valuable partner in any development."
"Ben played a pivotal role in transforming our sales operations during his time at Waterside. Through sharp strategic thinking and a deep understanding of the luxury holiday market, he significantly grew our lodge sales and consistently pushed the boundaries of what we thought was possible. His energy, leadership, and commercial instinct made a lasting impact across the group."
Miranda Jacobs
Director & Owner at Waterside Holiday Group
